MTV Collaborations

Ruggiero contributed to two key MTV projects in 2016, both showcasing the brand’s unique design and creative direction. The first involved the design of a special itinerary for the MTV Video Music Awards, focusing on accessibility and a visually dynamic glitch aesthetic. The second project was a logo reveal animation created for MTV's Snapchat Discover page, highlighting the brand’s expansion into the mobile space with vibrant, poppy visuals. Both projects reflect MTV's strong connection to music, pop culture, and cutting-edge design.

MTV Video Music Awards Itinerary

This 2016 MTV Video Music Awards itinerary was created during Ruggiero's time at Viacom Velocity, the marketing department within Viacom, for special guests who were invited to the 2016 VMAs, hosted by MTV. This itinerary was designed by Ruggiero and art directed by Velocity. The MTV design theme for the VMAs that year was the glitch aesthetic, which was applied to some of the text as well as the images on the back of each itinerary page. The round and swivel pages allowed for guests to easily carry the itinerary with them and access the information on each page. Adobe InDesign, Adobe Illustrator, and Adobe Photoshop were used to create the itinerary.

MTV Logo Reveal Loop for Snapchat Discover

This MTV logo reveal loop was created in 2016 for MTV’s Snapchat Discover page in collaboration with Tighe Rzankowski. Inspired by classic MTV idents, we created a punchy animation that visualizes MTV's expansion into the mobile realm. Using Cinema 4D and Octane Render, the MTV design incorporates bright and pastel colors to communicate a fun, bubblegum-pop vibe—something that captures MTV’s deep roots in music pop culture. The logo reveal was broken up into two segments, which were aired throughout the day.