T-Mobile Motion Graphics

These two projects were created for T-Mobile during large-scale brand moments in 2025, each with its own distinct look and energy. The Holiday Brand Campaign centered on a playful, gift-wrapped T-Digit animation that appeared across national ads and in-store displays. The Las Vegas Grand Prix project focused on high-intensity 3D animation for an F1 car reveal that played throughout the LVGP event. Together, they highlight Ruggiero’s range in creating both bright, festive visuals and dramatic, cinematic 3D work for major campaigns.

T-Mobile: Holiday Brand Campaign (2025)

Fancy T-Digit: These two 3D animations were created as bookends for T-Mobile’s 2025 Holiday Brand Campaign. The Holiday T-Digit, wrapped in gift boxes, unwraps and re-wraps itself to open and close various ads throughout the campaign. For this project, Ruggiero handled the full 3D pipeline: modeling, lighting, rendering, and compositing. Programs used include Cinema 4D, Redshift, and After Effects.

Ruggiero also created a set of 2D ads that ran across multiple formats during the campaign, including the T-Life Sweepstakes ad; an iPhone 17 ad that aired on social media and above signature stores in NYC and Vegas; and a series of 10–30 second spots that played in cinemas, airports, and throughout the Atlanta MARTA train station.

The Fancy T-Digit assets were additionally used by external agencies for other campaign deliverables.

T-Mobile: Las Vegas Grand Prix (2025)

Ruggiero worked on the F1 car reveal for the T-Mobile x Las Vegas Grand Prix campaign during LVGP 2025. Her main focus was the final moment of the reveal, where the camera glides around the car in near-darkness before it bursts into light and launches forward through beams.

An ultrawide version of all the shots was also set up, re-rendered, and given updated VFX by Ruggiero for use across large-scale screens throughout the race. She also assisted with recreating a vertical version to display in-store.

The animations were built to match the campaign’s high-energy, high-gloss aesthetic, using Cinema 4D and Redshift for the 3D work and After Effects for the VFX.