Hyperculture Hana is a doll created with Michael Perzigian for the Black Friday and Cyber Monday holidays. Hana represents the idea of accelerationism, hypercapitalism, and how that’s influencing our culture right now due to machine learning algorithms, AI, and the internet. The more digital mankind becomes, the more algorithmic consequences arise. For instance, browsing on Amazon for roller skates causes the same product to appear within an ad on Facebook. Additionally, social media influencers no longer need to be “real.” CGI models are wildly followed as if they were actual human beings. Hana represents someone in the present that is completely accepting of this reality and enjoys it. She’s happy with who she is and likes to consume. She’s growing up in this culture, and views it as “this is who I am” and “this is where I am”. She has not yet begun to question anything. Hana is a reflection of youth culture right now.
Marketing to that culture, viewers were driven to a Big Cartel website to purchase the figure “on sale” for $10,000. The figure was set at an outrageous price so that individuals question the product and what she represents with the aim of causing even further reflection on the individual themself, as well as on hyperconsumption during the digital age.